Sales done right by technical people.

HookLab is a free, no-signup practice tool for founders, engineers, and creators who want to explain technical ideas in a way people actually stop to read.

It is built for the Sales for Engineers brand: practical, direct, and allergic to fake persuasion. Your drafts stay in your browser unless you export them.

The AI feedback route is designed to run through a server-side proxy to a self-hosted Ollama instance with validation, rate limits, and a circuit breaker so the VPS does not get abused.